Wi-Charge and Marubun Partner to Bring Wireless Power to Japan’s B2B Market
- renette03
- Sep 2, 2025
- 3 min read
Updated: Sep 3, 2025
New strategic VAR agreement unlocks long-range infrared charging for enterprise customers across industrial equipment, factory automation, logistics, retail, healthcare, and more
TEL AVIV, Israel / TOKYO, Japan - September 3, 2025- Wi-Charge, the global leader in long-range wireless power, has signed a new value-added reseller (VAR) agreement with Tokyo-based Marubun Corporation. This agreement marks a significant step in expanding Wi-Charge’s presence across Asia and delivering truly wireless power solutions to businesses and consumers in Japan.
“Japan is a global leader in both innovation and cutting-edge technology, and our over-the-air wireless power solutions align perfectly with the country’s demand for clean, aesthetic, and future-forward solutions,” said Ori Mor, Co-Founder and Chief Business Officer at Wi-Charge. “Marubun’s reputation, reach, and technical strength make them an ideal partner to bring wireless power to a market that values leadership, performance and precision.”
The two companies will collaborate on go-to-market strategy, vertical targeting, and integration support. The partnership will initially focus on commercial and industrial use cases where consistent power delivery, costly wiring, visual cleanliness, and battery maintenance are pain points.
Wi-Charge’s core technology, AirCord™, delivers watts of safe, infrared power across room-sized distances. That means no batteries to swap and no wires to run-just real power delivered invisibly through the air. It’s already being deployed globally in applications like smart locks, digital signage, tablets, retail displays, and IoT sensors.
“We’re excited to add Wi-Charge’s groundbreaking technology to our portfolio,” said Hajime Ochi at Marubun. “Their distance wireless power solutions open the door to new applications and experiences for our customers in industrial automation, medtech, smart infrastructure, and beyond.”
Marubun has a long-standing track record of providing cutting-edge global technology to the Japanese enterprise and public sector markets. Founded in 1844, the firm is one of the most respected names in Japan’s electronics distribution ecosystem, with technical teams that support implementation and customization across sectors.
More details on launch timing, target industries, and early customer deployments will be shared in the coming months.
About Wi-Charge Wi-Charge is the leading company in long-range wireless power to consumer and commercial devices, designed to enable automatic charging of smart mobile devices, smart home electronics, industrial automation, and a wide range of other commercial and IOT electronics. Our patented infrared wireless power technology safely and efficiently delivers several watts of power over room-sized distances, freeing end users from batteries and power cords. By providing product designers with scalable, efficient wireless power, Wi-Charge is shaping the future of smart devices. For more information, visit www.wi-charge.com or follow us on LinkedIn.
About Marubun Corporation
Marubun Corporation, founded in 1844 and established under its current name in July 1947, is an electronics trading company headquartered in Tokyo, Japan . It operates primarily in the purchase and sale of semiconductors, electronic components, system equipment, and other advanced electronics products sourced both domestically and internationally .
As of April 1, 2025, Marubun’s registered capital stands at ¥6,214,500,000, and it is listed on the Prime Market of the Tokyo Stock Exchange under the code 7537 . For the fiscal year ending March 31, 2025, the group achieved consolidated net sales of ¥210,837 million and reported employment of 1,179 on a consolidated basis .
Marubun is dedicated to facilitating access to cutting-edge electronics solutions by delivering high-value products and services through its global network. It is structured across key business segments—including Electronic Devices, Electronic Systems, and Entrepreneur (Solutions) Business—to offer innovative integrated technologies and support to diverse industries.
Media Contact:
Renette Youssef
CMO, Wi-Charge
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